How modern is your marketing setup?
Six questions. An honest letter grade. The three highest-leverage things to fix first. No agency deck, no two-week consultation — runs in your browser, takes about 60 seconds.
Six quick questions
Want the full diagnostic?
We'll email a one-page PDF that breaks your score down by category, lists the three highest-leverage moves for your situation, and shows the math behind every number. No spam, unsubscribe anytime.
How we score
No black box. Six questions, four categories, scores summed and normalized to 100. Below is the rubric the calculator runs.
Foundations (max ~32 pts)
How and what you send. Captures whether sending is manual, scheduled, journey- based, or AI-orchestrated, plus the shape of your tech stack. A single integrated ESP scores higher than a fragile five-tool stack — fragmentation is a tax we see most teams underweight.
Channels (max 20 pts)
How many channels you actively run, weighted toward coordination not just presence. Five channels run independently scores worse than three channels that share an audience and a measurement plane.
Intelligence (max 40 pts)
Two questions: how you segment, and how personalized the messages are. The lift from real-time behavioral segments + AI-generated content versus generic mass sends is among the largest single deltas in modern marketing — we weight it accordingly.
Measurement (max 20 pts)
How you measure ROI. Multi-touch real-time scores the highest because it unlocks the feedback loop that compounds every other improvement. "We don't really measure" scores zero, deliberately.
Why these are estimates, not facts
- Six questions can't capture the full reality of your program — a great team in a constrained category can outperform a mediocre team with all the right tooling.
- The weights are our judgment of typical leverage points — your industry, audience, and growth stage may shift them materially.
- We deliberately don't score for "is your team good at this" — that's where actual audits earn their fee.
- A high score isn't the same as a high-performing program. Polished infrastructure with the wrong message-product fit still loses.
What to do with your score
The score itself is the easy part — the question is what to do with it. Three paths, depending on where you landed.
Build the foundation first
Pick one channel, get a basic automated journey live, measure something, then add. Most teams at this tier overcomplicate by trying to skip steps.
Quick start playbook →Connect what you already run
The lift here is usually consolidation — coordinating channels, unifying segments, measuring across tools. PolarGX replaces the four-tool stack with one.
See the consolidation pitch →Squeeze the last mile
Marginal gains from here come from cost (consolidating vendors), reliability (reducing integration risk), and AI-driven per-recipient decisions.
See the developer story →FAQ
What is an AI marketing calculator?
An AI marketing calculator is a tool that scores your current marketing setup against best-practice benchmarks — channels, segmentation, personalization, measurement, automation — and produces a maturity grade with specific recommendations. Unlike a generic ROI calculator, it grades the operational quality of what you’re doing today, not just the revenue you’re generating.
How is the score calculated?
You answer six multiple-choice questions covering foundations (sending and stack), channels (how many you run), intelligence (segmentation and personalization), and measurement (how you track ROI). Each answer carries a score; we sum and normalize to a 0-100 scale, then bucket into letter grades. The math is simple on purpose — no hidden weighting, no opaque AI judgment.
Is the score accurate or is this a sales tool?
It is directional — useful for spotting where the biggest gaps are, not a substitute for an actual audit by someone who knows your business. We deliberately keep the question count low (six) to avoid the false-precision problem larger surveys create. Treat the score as a first draft of priorities, not a forecast.
What does each letter grade mean?
D (0–29): foundational — most of the value of marketing automation is still ahead of you. C (30–54): operational — basics are running, the next leverage is connecting what you already do. B (55–79): mature — solid program; remaining lift is usually in measurement and AI personalization. A (80+): high-performing — incremental gains; focus on consolidation and TCO.
How does this compare to other marketing maturity assessments?
Most agency-led maturity assessments take 30–60 minutes and produce a slide deck. This is six questions and a number. You should expect different things from each: ours is a triage, theirs is a strategy engagement. We built this because most people just want to know, in 60 seconds, where the obvious gaps are.
Do I need a PolarGX account to use this?
No. The whole calculator runs in your browser. Your answers are not sent anywhere unless you opt in to receive the PDF report by email. We do not sell or share that email — see our privacy policy.
Ready to act on the score?
The trial gives you the platform without the sales call. The ROI calculator turns the diagnosis into a number. Pick whichever moves you faster.